
Canada's first Fluff-free Pet Health Insurance™
Why go Fluff-free? With PHI Direct, you get good, basic pet health insurance coverage for your pet – without all the extra bells and whistles that drive up the cost of premiums.
'Time-Limited Coverage'
PHI Direct is designed to put affordable pet health insurance in your hands. Our 'Time-Limited Coverage' approach will help keep your monthly premiums low.
What is Covered?
PHI Direct covers up to 80% of new and unexpected veterinary treatments due to accidents or illness. That’s good coverage that can help you stay afloat if your pet becomes ill or gets injured this year.
Urgent Care is why you need insurance most
With PHI Direct, you’re only buying a year’s worth of coverage with enough of a payout to get you through a typical pet medical crisis. Check out some examples to learn more about how PHI Direct policies work.
Two ways to GO DIRECT
Direct 5
$5,000
Annual Benefits / Policy Limit
$200 deductible / 80% reimbursement
As low as $10.19/month cats
$15.20/month dogs*
Direct 10
$10,000
Annual Benefits / Policy Limit
$200 deductible / 80% reimbursement
As low as $11.42/month cats
$17.41/month dogs*
Coverage with lower than average premiums
PHI Direct premiums are, on average, 45.8% less for dogs and 37.7% less for cats, compared to other insured Canadian pets.†
*Lowest prices may vary based upon where the pet lives and other factors. †Source: 2021 North American Pet Health Insurance Association (NAPHIA) Industry Data Report, Section 3: Average Premiums (Canada) / PHI Direct’s average premium for cats is $19.17/month compared to the industry average of $30.76. PHI Direct’s average premium for dogs is $37.64/month compared to the industry average of $63.95
It’s a fluff-free common sense approach for pet owners that love their pets all the way up to the moon and the stars.



