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Be prepared with truly affordable pet insurance

For when the kitty litter hits the fan
Seriously, we’d love to pay your vet bills. With PHI Direct pet insurance, you can rest easy knowing that your pet’s eligible accidents and illnesses are covered by us.
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Like a shaggy dog, you’re covered!
Get good, basic coverage for all this at a low cost
Accidents
Alternative Therapies
Coverage while Traveling
Dental Tooth Fracture
Emergency Care
Exam Fees
New Illnesses
Imaging - CT scans, MRI, and X-rays
Prescription Medications
Parasites
Surgeries
And a whole lot more!
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We love informed decisions! Check out our Policy At-a-Glance.

PHI Direct is quality pet insurance that
costs less:
50DCA1-light-green-walking
dog-cat-charts-asterisk-1
FFD126-yellow-sitting cone
So, you can pop inflation.
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*Source: 2021 North American Pet Health Insurance Association (NAPHIA) Industry Data Report, Section 3: Average Premiums (Canada) / PHI Direct's average premium for cats is $19.17/ month compared to the industry average of $30.76. PHI Direct's average premium for dogs is $37.64/ month compared to the industry average of $63.95
How we compare with other Canadian pet insurance plans
  PHI Direct Fetch Pets Plus Us PetSecure Peppermint
Multi-pet Discount
Accident Waiting Period 48 Hours 15 Days 48 Hours 48 Hours 48 Hours
Illness Waiting Period 14 Days 15 Days 14 Days 14 Days 14 Days
One Low Annual Deductible
24/7 Telehealth
New Condition Coverage
Included
Not always or costs extra
Our commitment to you and your pets
Work every penny to the fullest

With up to $5,000 or $10,000 in annual coverage and 80% reimbursement on eligible vet bills, your pet is covered for all of the new bumps, tumbles, or illnesses they may experience – just not their pre-existing conditions.

Once your pet has a pre-existing condition in a policy year with our ‘time-limited’ coverage, you’re still covered for everything else not related to that condition, including accidents and new illnesses for that year.

Helping YOU

This approach to coverage keeps your premiums low, your value high, and a low deductible that lets you begin coverage sooner!

Helping US

It helps us in our mission in making pet insurance more accessible and affordable to the millions of Canadian dogs and cats that don’t have the protection of pet health insurance.

Helping YOU

This approach to coverage keeps your premiums low, your value high, and a low deductible that lets you begin coverage sooner!

Helping US

It helps us in our mission in making pet insurance more accessible and affordable to the millions of Canadian dogs and cats that don’t have the protection of pet health insurance.

‘New Condition’ coverage means all these benefits
low cost
Low-Cost Premiums
Our premiums start lower than $20/month for cats and $30/month for dogs*. That’s cheaper than buying a Tim Horton’s iced coffee every day.
high value payouts
High-Value Payouts
We put at least 71 cents of every dollar towards paying invoices and claims to the PHI Direct pack of furry companions.
fast coverage
Faster Coverage
With PHI Direct, your deductibles are low, which means we start paying your eligible vet bills sooner!
complete cover
Complete Care
Our plans cover a significant amount of new conditions (including breed-specific conditions) plus things like exam fees and coverage while traveling.
Learn more about how our new condition coverage works
*Prices vary depending on various factors such as breed and location.
Pop Goes the Pet Insurance Myths
Balloon op1
Pet insurance is too expensive.

False! Pet insurance premiums will depend on a number of factors, from the age and breed of your pet, to the type of annual policy limit or coverage offered. PHI Direct offers premiums that start lower than $20/month for cats and $30/month for dogs. It’s important to read the policy of any plan you’re considering to make sure it’s a right fit for you and your pet, or you can contact our Care Team to learn more about PHI Direct!

 
Balloon op2
Pet insurance isn’t worth it for older pets.

False! While most pet insurance providers don’t cover pre-existing conditions, you’re still covered for any of the new accidents or illnesses your pet may experience in their lifetime.

 
Balloon op3
I can only go to certain veterinarians with pet insurance.

False! With PHI Direct, you can go to any licensed veterinarian in Canada - or even the United States! Your veterinarian doesn’t need to “accept” the insurance either! You visit your vet, submit your claim, and then get paid back the eligible amounts, less coinsurance and deductibles – it’s that easy.

 
Balloon op4
It’s better to put that money into a savings account.

False! Having a bank account may help in instances of less costly accidents or illnesses, however, it's hard for most people to save for some of the events that pet insurance helps to cover. Let's say a person sets aside $25 per month and in the pet's first year, it breaks its leg while playing fetch or taking a tumble. An accident like this could cost $2,000 but the owner will only have $300 saved up at that point and will need to find an extra $1,700 to pay the vet bills. When you buy pet insurance, you are transferring that unknown "risk" from yourself to the insurance company.

 
Don’t take our word for it.
See what the PHI Direct Pack says.

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"Very fast and easy to get money back. Being that I had never heard of this company before, I was a little skeptical, but I am impressed by how fast and easy it was to both submit a claim and get money back. A very friendly customer service agent reached out to me right away, as there was some info missing from my claim, and I received money back within a few days. A breath of fresh air, especially compared with my old insurance provider. Definitely recommended."

-Lilia C.

reviews.io

Who uses PHI Direct?
A safety net for your pet and your budget.

97% of Canadian cats and dogs don’t have the protection of a pet insurance policy. This leaves many pets open to financial uncertainty. In the worst scenarios, it can mean that treatment is not affordable - right at the moment when it's needed most.

Our mission is to help budget-conscious pet owners have access to high-value, low-cost pet insurance so that more households have a safety net to care for their pet while protecting their finances. 

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Have Questions?
Get all the answers from PHI Direct’s pet-passionate Care Team
Experience an easy way to protect your finances in a pinch.
Feel lighter with PHI Direct Pet Health Insurance.
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