Affordable coverage for when the
'just in case' is just enough
So you can stop paying big dollars to other pet insurers for bloated coverage.
With average monthly prices for PHI Direct members around $25 for cats and $40 for dogs*
*Prices may vary based on breed, age and location.
PHI Direct is designed to help address the larger financial hits involved in diagnosing and treating new unexpected illnesses and accidents.
Pet insurance reimagined
The old way

Pets make claims that increase premiums for everyone.
The PHI Direct way

Pets make claims and the new policy year gives a fresh slate for everyone; so premiums stay low.
Most pet insurance plans penalize the many because of the few. With PHI Direct's new-condition coverage, your monthly premium stays lower over the lifetime of your pet because you don't pay for other pets' long-term conditions.
Say goodbye to the unfair pricing practices of other providers, and say hello to consistently lower premiums with PHI Direct.
Is PHI Direct right for you?
Do you want the following? Then PHI Direct is for you!
NOT paying a higher monthly premium to pay for other people's pets' long-term issues
NO extra bells and whistles that other insurers add to increase your premium
Prices that DO NOT skyrocket each year
NO confusing deductibles
What's covered?
Your PHI Direct coverage includes, but is not limited to, the following professional veterinary services:
Accidents
Alternative Therapies
Anesthesia and Surgery
Behavioural Therapy
Coverage while Traveling
Dental Tooth Fracture
Diagnostics
Emergency Care
Exam Fees
Hospitalizations
Illnesses (New)
Imaging - CT scans, MRI, and X-Rays
Medical Devices
Medical Procedures
Prescription Medications
Referral Specialist Fees
Parasites
Surgeries
Plus, with PHI Direct, you get 24/7 access to Telehealth* phone care. Telehealth veterinary nurses are available 24 hours a day, 7 days a week to discuss your pet health concerns.
Understanding what is not eligible for coverage is just as important as knowing what is covered. PHI Direct's new-condition coverage
helps you take control of your pet's health by helping you with the large financial hits of initial diagnosis and treatment.
You don't have to pay a higher monthly premium to pay for other people's pets' long-term issues because each year the slate wipes clean
and only new conditions are eligible, keeping you protected for the big stuff while saving your wallet.
We love informed decisions! Check out our Policy At-a-Glance to learn more about PHI Direct coverage.
New condition coverage means you get all these benefits
Low-Cost Premiums
Our premiums start lower than $25/month for cats and $40/month for dogs*. That’s cheaper than buying your favourite iced coffee every day.
High-Value Payouts
We put more dollars towards paying invoices and claims to the PHI Direct pack of furry companions.
Faster Coverage
With PHI Direct, your deductibles are low, which means we start paying your eligible vet bills sooner!
Complete Care
Our plans cover a significant amount of new conditions (including breed-specific conditions), plus things like sick visit exam fees and coverage while traveling.
Learn more about how our new-condition coverage works
*Prices may vary based on breed, age and location.
Why Pay For More Than You Might Need?
PHI Direct premiums are, on average, 50.7% less for dogs and 46.3% less for cats, compared to other Canadian pet insurers.*
*Source: 2024 North American Pet Health Insurance Association (NAPHIA) Industry Data Report, Section 3: Average Premiums (Canada) / PHI Direct's average premium for cats is $21.87/ month compared to the industry average of $40.73. PHI Direct's average premium for dogs is $38.66/ month compared to the industry average of $78.41

The average pet will need veterinary treatment 21 times for accidents and illnesses in their lifetime
How are you financially preparing for your pet’s unexpected health needs?

PHI Direct might be a purr-fect choice for you, if:
- You’re on a tight budget and you want coverage for the just in case
- Your pet already has been diagnosed with a pre-existing condition, but you want coverage for ‘just in case’ any new accident or illness might happen to them
- Your old insurer’s prices got too expensive, but you want protection just in case something new pops up
PHI Direct isn’t for everyone. We hope to provide pet guardians with options when it comes to their pet’s well-being. PHI Direct might not be the right fit for you, if you’re concerned about ongoing illnesses.
Check out our Sample Policy to learn more about What's Covered and What's Not.
PHI Direct has one low annual deductible, two annual policy limit options, and premiums that stay lower year after year compared to other insurers.
Still have questions?