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The PHI Direct Advantage

Consumers with pet insurance are more protected from financial shock – which means better customers for you (and happier, healthier pets, too).

Effortlessly attract and retain customers

Boost profitability with the power of PHI Direct
Circle graph 50% filled in (teal)
of Canadian households own a pet
Circle graph 40% filled in (bright teal)
of Canadians identify money as their top source of stress
Circle graph 97% filled in (teal)

of them have no protection from unforeseen veterinary expenses

All of this places significant pressure on household budgets and credit capacity.*

*Sources: NAPHIA, FP Canada™ 2023 Financial Stress Index
Unlock customer loyalty and retention for your business with PHI Direct
Customers are increasingly making buying decisions based on how value-driven a brand is and how it aligns with their own values.

According to Accenture, nearly two-thirds (63%) of surveyed global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs and will avoid companies that don’t.

It’s safe to say Canadians love their pets. In a survey by Pawzy, 95% of Canadian pet owners consider their pets as part of the family and 48% consider them like a child.

Why You Should Partner with Us

1. Differentiate your business from the competition

Stand out in a crowded market by connecting your customers to the unique value and financial protection of pet insurance from PHI Direct. Differentiating yourself from competitors through this added benefit can help you win over customers who are seeking extra value and reassurance.

2. Improve customer attraction and loyalty

Customers choose brands that care. Demonstrating that you care about your clients' well-being and the well-being of their pets will improve customer acquisition and loyalty. By addressing their needs beyond your primary service, you establish a strong emotional connection and foster long-term relationships.

3. Enhance financial security for your clients

Pets are important family members, and unexpected medical expenses can put a strain on your customers’ finances. By offering pet insurance as a part of your benefits to customers, you help alleviate the risks of expensive vet bills, ensuring they have peace of mind without the added stress that could impact their ability to afford their other expenses or bills.

PHI Direct: Your Trusted Partner
Backed by decades of insurance and veterinary experience

Behind PHI Direct Pet Health Insurance is a pet-passionate team with over 20+ years of combined pet health and pet insurance experience. Launched in Canada in July 2021, PHI Direct is created by an advanced team of veterinary, actuarial, brand and insurance marketing specialists.

Tails Tales from Happy Members

Smiling tan and white Australian Shepherd seated in back seat of car, ready for a ride!

"I am very impressed with the efficiency and speed in which PHI processes and pays claims. Unfortunately we had to take our beautiful Kodi, a 2 year old Australian Shepherd for a visit to the vet. I am so happy that we decided go with PHI insurance. We have peace of mind because of this Excellent pet insurance."

Rosann

Black and white terrier stoically posing for the camera

"The claims was very easy and I didn’t wait to get the cheque. I was very pleased with the online service. I will highly recommend PHI Direct."

Eric

Gray kitty laying on blanket with arms stretched straight out towards camera with tiny grin and eyes closed. You can almost hear the purr.

"Such a painless process. The stress of taking my kitty to emergency was enough and PHI gave me peace of mind and made the claims process so easy. Rosco and his mum and dad thank you!!!"

Rebecca